This logo was created for a startup welding business that specializes in aluminum work. The client wanted a brand identity that reflected both their technical expertise and their personal connection to the business, with the nickname “Ottie” playing a key role in the concept.

The design features an impossible triangle, a symbol chosen to represent strength, precision, and ingenuity. These qualities are at the core of the welding industry, making it the perfect foundation for the brand. I paired this with bold metallic gradients, clean angular typography, and a sharp black, white, and silver color palette to give the logo a polished, modern feel.

Along with the primary logo, I designed a secondary mark built around the initials “AOMW,” allowing for flexible use across different applications. This project gave me the opportunity to combine personal storytelling with bold, technical design, creating a brand that feels both professional and meaningful.