As Carvertise continued to expand its national presence, the brand needed a more cohesive and elevated visual identity. In my role as Senior Marketing Graphic Designer, I took the lead in redefining the company’s design language, establishing a more modern, strategic look and feel that could scale across departments and marketing channels. Partnering closely with internal stakeholders, I built a foundation that would unify the brand while allowing flexibility for a wide range of creative needs.

From digital ad campaigns and email marketing to sales presentations, trade show assets, social media, and printed collateral, I’ve applied this refreshed visual system across every touchpoint. Each piece is crafted to align with strategic goals, engage target audiences, and maintain brand consistency across platforms.

This ongoing work has strengthened Carvertise’s market presence and supported business development efforts by ensuring all design outputs feel cohesive, professional, and distinctly on-brand. It’s a continued testament to the impact of thoughtful, in-house creative leadership grounded in both aesthetics and strategy.